Studio GL is an italian business consultancy firm.
I revamped their digital presence, developing a responsive website with
E-commerce features and a fully customized CMS system.
The consultancy firm has many types of clients, different one from each other in sector, size, needs.
The studio was sending a regular newsletter to its clients, the same content to all,
but every client was interested only in a subset of the information, different for each one.
The signal-to-noise ratio of these messages was too high.
I developed a simple but effective system of classification of users and content based on tags.
The intersection of these tags allows the system to produce automatically a version of the newsletter tailored for each client,
providing them only information that really matter for their specific profile.
The same filtering capability is available on the site.